Marketing Tool Stackby Amit Gupta
Builder · Marketing Tool Stack 📍 Santa Clara, CA

Amit Gupta

Senior Director, Marketing Operations · Fortanix

AI-Powered Marketing Ops Leader · Demand Gen & RevOps

Ten years scaling demand engines, BDR organisations, and end-to-end MarTech infrastructure for B2B SaaS and cybersecurity companies. Joined Fortanix as the first marketing hire. Today I lead a 20+ person team across the globe, US, India, and EMEA, spanning marketing operations, demand generation, BDR ops, digital marketing, and field events. This site bundles what I've built along the way: 56 privacy-first browser tools, plus a growing library of 35 marketing AI skills you can take anywhere, prompt packs, agent skills, and playbooks.

Amit Gupta
10+ yrs
Marketing operations leadership
20+ team
Across the US, India, and EMEA
7+ yrs
At Fortanix, joined as the first marketing hire
4 promotions
In six years at Fortanix
About

What I do.

I'm Senior Director of Marketing Operations at Fortanix, the leader in Confidential Computing and AI security. I lead a 20+ person global team spanning marketing operations, demand generation, BDR ops, digital marketing, and field/event marketing across the US, India, and EMEA.

I own the full MarTech stack across three layers: ingestion (LinkedIn Ads, Google Ads, Meta, Ahrefs, SEMrush, Apollo, ZoomInfo, GA, Microsoft Clarity), orchestration (HubSpot, Salesforce, Segment, Vitally, Power Automate), and consumption (Power BI, HubSpot BI). The architecture is published as a public reference.

I'm an early operator of agentic AI in marketing ops. I've built Claude-powered tools for content optimisation, AEO (Answer Engine Optimisation) brand-visibility tracking across Perplexity, ChatGPT and Gemini, automated UTM generation, and autonomous prospecting workflows. The apps on this site are part of that work, made public for anyone who wants to use them.

📈 Currently
Leading Confidential AI GTM, financial services + federal verticals. Partner co-marketing with NVIDIA, Dell, HPE, Intel. Events: NVIDIA GTC, RSA Conference, Dell Tech World.
🏆 Recognition
Fortanix Spot Award · Dec 2024 · for cross-functional impact across marketing and revenue operations. Four promotions in six years.
The Skill Stack

Skills you take with you.

For the era where your AI does the work. Copy-paste prompt packs, downloadable agent skills, and step-by-step playbooks for marketing ops. Built to use in your own tools, not just on this site.

Career

Where I've built marketing.

  1. Fortanix, Inc. May 2019 – Present · 7+ years
    Confidential Computing & AI security · Series C · HQ Santa Clara
    • Senior Director, Marketing Operations Mar 2025 – Present · Santa Clara

      Lead a 20+ person global team across the US, India, and EMEA (8 direct reports). Own MarTech architecture across ingestion / orchestration / consumption layers. Pioneered Claude-powered marketing ops tooling. Lead Confidential AI GTM with NVIDIA, Dell, HPE, and Intel.

    • Director, Marketing Operations & BDR Operations · India Site Lead Feb 2023 – Mar 2025

      Led a BDR org of 8 representatives generating qualified pipeline through outbound prospecting, ABM-aligned sequences, and intent-driven targeting. +50% social engagement, +15% email CTR. Re-architected lead lifecycle across HubSpot + Salesforce. Spot Award Dec 2024.

    • Global Head, Digital & Marketing Automation / Operations Jan 2022 – Feb 2023

      +180% brand awareness. Scaled customer acquisition from 10 → 250 leads/month. Grew organic traffic from 1K → 35K monthly sessions (35×). Hired a team of 6.

    • Head, Digital & Marketing Automation / Operations May 2019 – Jan 2022

      First marketing hire. Built MarketingOps from zero: CRM, marketing automation (Marketo → HubSpot), lead lifecycle, scoring, reporting. Established the digital engine that became Fortanix's primary source of qualified pipeline.

  2. Hiver (GrexIt, Inc.) Dec 2018 – Apr 2019
    Marketing Operations / Automation Manager (Consultant) · Shared-inbox SaaS (later $26M Series B)

    Led marketing + sales automation projects. Global campaigns: email programmes, nurture flows, landing pages, webinars, sponsorships. Built Marketo programmes with smart lists, scoring, CRM-integrated ROI.

  3. Payjo (interface.ai) Jun 2018 – Nov 2018
    Head, Marketing Automation & Technology · Conversational-AI banking SaaS

    Built marketing automation from scratch, Salesforce integration, lead scoring, lead management, API setup. End-to-end demand gen across email, dynamic content, landing pages, webinars.

  4. Digiby Consulting Dec 2016 – May 2018
    Senior Marketing Automation Consultant · B2B + B2C clients across IT, SaaS, finance, healthcare

    35–65K email sends/month with open rates 20% above industry average. Primary admin of HubSpot + Marketo databases (100K+ contacts). Inbound, paid search, SEO, CRM implementations. Team of 4.

Capabilities

Core competencies.

Leadership

Marketing Operations Global Team Management RevOps Strategy Cross-functional Leadership Board Reporting

Demand & GTM

Demand Gen + ABM BDR / SDR Ops Pipeline Attribution Field + Event Marketing Partner Co-marketing

MarTech Stack

HubSpot Marketo Salesforce Pardot Segment Power BI Apollo.io ZoomInfo 6sense Outreach

Digital & Analytics

LinkedIn Ads Google Ads Meta Ads Ahrefs / SEMrush GA4 + GTM Microsoft Clarity AdRoll

AI & Agentic

Claude (Anthropic API) ChatGPT Perplexity Gemini AEO Tooling MCP Workflows Vercel + Next.js

Certifications

Marketo Specialist HubSpot Marketing Google Ads Google Analytics GDPR (KnowBe4)
Recognition

What people say.

A selection of C-suite recommendations, from CEOs, CMOs, and a Chief Growth Officer, across Fortanix, TrustLogix, Simbian.ai, and LightBeam.ai. (15+ recommendations on LinkedIn.)

"Amit's depth in the marketing tech stack, lead generation, and operational execution is second to none. I would hire him again in a heartbeat."

Ron Longo CEO, TrustLogix · former CRO, Fortanix

"Amit is the best marketing operations person I have worked with. He turns around integration problems and understands how to solve business problems."

Seth Knox CMO, LightBeam.ai · former CMO, Fortanix

"Amit consistently demonstrates an exceptional work ethic, unwavering commitment, and a deep understanding of how the marketing & GTM engines perform. A true asset to the company."

Linda Chen Chief Marketing & Alliances Officer

"Passion is Amit's middle name. His ability to take initiative and drive cross-functional projects while juggling time zones puts him into the warrior class of marketers."

Shashi Kiran CMO & Technology Executive

"Amit accelerates the growth of any business he's a part of. At Fortanix he built a world-class digital marketing and operations program literally from the ground up."

David Greene Chief Growth Officer, Simbian.ai
Contact

Let's talk.

Open to conversations about MarTech architecture, AI in marketing ops, RevOps, and demand generation.

💼
LinkedIn
amit-gupta-marketing-operation-automation
📍
Based in
Santa Clara, California, USA