A/B Test Significance
Two-proportion z-test with confidence, lift, and a clear ship-it / keep-running / inconclusive call. Plus the sample size you'd need to hit 95%.
Variant A (control)
Conversion rate
,
Variant B (test)
Conversion rate
,
Two-proportion z-test with confidence, lift, and a clear ship-it / keep-running / inconclusive call. Plus the sample size you'd need to hit 95%.