UTM Builder & Audit

Build perfectly-formatted tracking URLs, audit a single link for UTM hygiene issues, or bulk-clean a paste of dirty links.

Build URL

Destination URL *required

Source utm_source, where the traffic comes from

Medium utm_medium, marketing channel

Campaign utm_campaign, the specific promotion

Term utm_term, optional, keyword for paid search

Content utm_content, optional, A/B variant or ad creative

Fill the form and click Build URL.

Paste a tracked URL

Paste a URL and click Audit.

Paste any number of URLs (one per line). Output is lowercased UTM keys/values, hyphenated, deduplicated.