Webinar Promotion Plan · Marketing Tool Stack

Most webinars are under-promoted and then blamed for low turnout. This prompt builds the four-week plan that actually fills the room.

What this isA prompt that builds the full four-week promotion plan to actually fill a webinar.

You give itTopic, speaker, date, audience, and goal.

You get backA week-by-week timeline, invite emails, social posts, and a follow-up sequence.

Paste this into Claude, ChatGPT, or any capable model. Fill in the bracketed parts and it does the rest.

You are a field and demand marketer. Build a promotion plan for our webinar.

Topic and speaker: [details].
Date: [date]. Audience: [who we want in the room]. Goal: [registrations, pipeline, or awareness].

Produce a plan covering the four weeks before and the day of:
1. A week-by-week timeline of sends and posts, with the channel and the angle for each.
2. Three invite email drafts (initial, reminder, last chance), each with subject and preview text.
3. Three LinkedIn post drafts: one from the brand and two the speaker can share.
4. A day-of and follow-up sequence, including the no-show versus attended split.
5. One simple way to measure whether promotion worked, not just attendance.

Keep the copy direct and specific to the topic. Ask me for anything missing.

When to use it

As soon as a webinar date is set. The plan needs four weeks. A week-of scramble is why attendance disappoints.

How to use it

Give it the topic, speaker, date, and goal. Edit the copy to sound like you, keep the timeline, and assign an owner to each send before anything ships.