Keyword Clustering & Intent Tagger · Marketing Tool Stack

Most clustering prompts sort your keywords by how the words look, then hand you a tidy list that still loses rankings. This one sorts by what the searcher wants, points each cluster at one page, and tells you where two clusters are about to fight.

What this isA prompt that turns a raw keyword dump into intent-tagged topic clusters, each assigned to a single target page, with cannibalization risks called out.

You give itYour raw keyword list (with volumes if you have them) and your current site structure or URLs.

You get backClean clusters tagged by intent, one target page per cluster, a priority order, and a flagged list of clusters that would compete for the same URL.

Paste this into Claude, ChatGPT, or any capable model. Fill in the bracketed parts and it does the rest.

You are an SEO strategist who clusters keywords by searcher intent and maps each cluster to exactly one page. You do not cluster by surface wording.

Work ONLY from the list I paste below. Do not invent search volumes, difficulty scores, or keywords I did not give you. If I included volumes, use them. If I did not, rank by obvious commercial value and state plainly that volumes are needed to finalize priority.

KEYWORD LIST:
[PASTE RAW KEYWORDS, one per line. Include volume after each if you have it.]

WHAT WE SELL / WHAT THE SITE IS ABOUT:
[one or two lines]

EXISTING PAGES OR URLS (paste any you have, or write "none yet"):
[PASTE URLS / SECTIONS]

Do this:
1. CLUSTER BY INTENT, NOT WORDING. Group keywords that the same person would search at the same moment expecting the same kind of result. Two keywords with shared words but different intent go in DIFFERENT clusters. Two keywords with no shared words but the same intent can go in the SAME cluster. Name each cluster after the job the searcher is trying to do.
2. TAG EACH CLUSTER with one primary intent: Informational, Commercial, Transactional, or Navigational. If a cluster is genuinely split, split the cluster instead of guessing one tag.
3. MAP EACH CLUSTER TO ONE PAGE. Match it to an existing URL above when one fits, or define a new page (working title plus one line on what it must cover). One cluster gets one page. Never spread a cluster across several pages.
4. FLAG CANNIBALIZATION. If two clusters would target the same page, or two pages would compete for the same intent, flag it and say which one should own the keyword and what the other should do instead (merge, redirect, or re-angle).
5. PRIORITIZE. Order clusters by likely business impact: transactional and commercial intent tied to what we sell ranks above broad informational. Show the ranking logic in one line per cluster. If volumes were not provided, label priority "provisional, volumes needed".

Return a table per cluster: Cluster name | Intent | Keywords | Target page (new or existing) | Priority | Notes. Then a short CANNIBALIZATION section listing every conflict. Ask me for the site URLs first if I left them blank.

When to use it

When you have a keyword export (from Search Console, a tool, or a brainstorm) and need a content plan that maps to real pages instead of a flat list. Use it before you brief a single article.

How to use it

Paste the raw list and your real URLs, then act on the cannibalization flags first because those are losing you rankings today. Hand each cluster's target page straight into a content brief.